emolyzr GmbH
emolyzr GmbH is a spin-off from Humboldt University of Berlin specializing in emotion measurement, neuromarketing, and experience research.
About
emolyzr GmbH is a company originating as a spin-off from Humboldt University of Berlin, focusing on the measurement of emotions, neuromarketing, and experience research. They support clients in understanding the impact of designs, advertising materials, websites, and products on emotions, perception, and motivation. Using scientific and neuromarketing methods, including their proprietary NeuroBench procedure, emolyzr conducts studies with target audiences to provide insights into user experience (UX), customer experience (CX), advertising effectiveness, and media impact. Their team of psychologists and neuroscientists develop tailored studies, coordinate data collection, and deliver actionable recommendations to help companies optimize their products, services, and communications. emolyzr's mission is to use applied emotion measurement and advanced research techniques to improve products, marketing, and user experiences for greater business success.
Products & Services
- Emotions measurement using NeuroBench
- Neuromarketing studies
- User experience (UX) and customer experience (CX) research
- Eyetracking
- Electromyography (EMG) studies
- Implicit association tests
- EEG and fMRI studies
- Experience research consulting
- In-depth interviews and surveys
- Employer branding effectiveness measurement
Use Cases & Case Studies
- Case study: Emotional impact analysis of 2017 German federal election campaign posters
- Case study: Employer branding effectiveness and benchmarking for DAX30 companies
- Case study: Analysis of advertising effectiveness for brands such as Nivea, Mercedes, VW, Deutsche Bahn, Bitburger
- Case study: Eye-tracking and emotion analysis of film trailers and online slot machines
- Case study: Comparison of user experience across Airbnb, 9flats, and Wimdu
Partnerships & Collaborations
- Collaboration with the Humboldt University of Berlin (spin-off)
- Collaboration with red pepper agency on election campaign analysis
- Collaboration with IQP Germany on employer branding Neuro-Benchmark
Awards & Recognition
- Featured as Start-Up of the Day in Tagesspiegel
- Part of arte documentary 'Die Vermessung der Gefühle'
- Interview features on Radio Fritz and rbb