Wesenberg
Wesenberg develops analog adventure and nature activity card sets to inspire outdoor experiences for individuals, families, and groups, focusing on immersive, mindful leisure without digital distraction.
About
Wesenberg, founded in Magdeburg, Germany, is a company committed to enabling mindful, distraction-free outdoor experiences. They create curated sets of analog adventure and discovery cards, such as the signature 'Wesenbergkarten,' which detail 39 handpicked hiking routes per region with information on parking, difficulty, accessibility for children and dogs, route description, and local highlights. Their products are designed for families, children, individuals, and groups, with an emphasis on conscious leisure and engagement with nature. The company values inclusivity, offering barrier-free hiking cards developed with accessibility organizations. Each product encourages analog exploration, fostering memorable moments and personal achievements through mechanisms like the Wesenberg-Diplom, awarded for completing all hikes in a set.
Products & Services
- Wesenbergkarten – Regional hiking card sets (Harz, Thüringer Wald, Odenwald)
- Entdeckerkarten – Discovery cards for children
- Barrier-free hiking card sets (Beta version for the Harz)
- The Mushroom Compendium – 50 illustrated cards about fungi
- Tree Knowledge – 30 illustrated tree identification cards
- Tree Families – Botanical card game quartet
- Friends in Nature – Activity and knowledge card set
- Medicinal Plants – 50 botanical plant cards
- Wild Alchemy – 52 astro-botanical herbal recipes cards
- 100 Things to Do in the Forest – Activity card set for outdoor play
- Guided group hiking events
- Custom card sets for tourism regions and B2B/corporate gifting
- Team-building and company wellness programs
- Wholesale partner and retailer programs
Use Cases & Case Studies
- Discovering and exploring 39 curated hiking tours with offline cards
- Family weekend adventures with Entdeckerkarten
- Accessible hiking for people with mobility impairments
- Team-building activities using card-based outdoor challenges
- Tourism region branding and guest engagement via custom card sets
- Motivating children to spend more time outdoors with playful assignments
Partnerships & Collaborations
- Collaboration with Barrierescouts Göttingen (for accessible hiking routes)
- Co-development with educators for children's Entdeckerkarten
- Local partnerships with tourism bureaus and municipalities for custom regional card sets
Awards & Recognition
- Wesenberg-Diplom: official recognition for completing all hikes in a card set
