O

oculid

Oculid (Tobii UX Explore) was a solution for eye tracking and user experience research, which has now been discontinued.

Eye TrackingUser Experience ResearchAttention ComputingHuman-Computer InteractionBehavioral ResearchResearch TechnologyHealthcare
Founded: 2017

About

Oculid was a product under Tobii, the global leader in eye tracking and attention computing technologies. Tobii's solutions measure and analyze human attention, supporting research, product development, training, and commercialization across various industries. The company leverages AI, machine learning, and advanced signal processing to translate head and eye movements into actionable insights. Tobii has been operating globally for over 20 years, pioneering technologies that bridge the gap between human behavior and machines. The specific product formerly known as Oculid, later as Tobii UX Explore, has been discontinued.

Products & Services

  • Tobii UX Explore (discontinued eye tracking research platform)
  • Tobii Pro Glasses (wearable eye trackers)
  • Tobii Glasses X
  • Tobii Pro Spectrum (screen-based eye tracker)
  • Tobii Insight Services (eye tracking research and consulting)
  • Eye tracking integration for devices (PCs, XR, automotive, etc.)
  • Software for behavior and consumer research
  • Accessories (corrective and protective lenses, motion capture, etc.)

Use Cases & Case Studies

  • Improving wayfinding at Heathrow Airport
  • Improving inspection training and onboarding at Denso and Kubota
  • Packaging design research for Unilever
  • Automotive showroom optimization for Toyota
  • Reducing pharmaceutical packaging line mix-ups
  • Training and skills transfer in manufacturing
  • Healthcare workflow optimization
  • Diagnosis of Parkinson’s disease (Karolinska Institute)
  • Autism therapy (BioStream Technologies)

Partnerships & Collaborations

  • Google
  • Unilever
  • Meta
  • Heathrow Airport
  • Proctor & Gamble
  • Toyota
  • Kubota
  • Denso
  • Clear Channel
  • SEAT
  • H&H Castings

Awards & Recognition

  • ISO/IEC 27001 certified for information security
  • Red Dot Design Award (for Tobii Pro Glasses 3)
  • IF Design Award (for Tobii Pro Glasses 3)

Contact Information

www.oculid.com
Stockholm
SWE

Certifications & Compliance

  • ISO/IEC 27001