Lucky Letter
Lucky Letter provides a subscription-based, mail-delivered program for children ages 5-9, offering monthly letters, stories, and materials that foster self-confidence, values, and emotional intelligence.
About
Lucky Letter, founded by Yvonne Heim, is a German company that offers a unique year-long subscription program aimed at children aged 5 to 9 and their families. The core product is a monthly mail package containing a story letter, a plush mascot, postcards, training sheets, and conversation prompts that help children discover and trust themselves, process emotions, build self-confidence, and foster family bonds. The program is rooted in research-based psychology, pedagogy, and sociology, and is designed to bring families together through monthly rituals, shared stories, and the development of vital life skills like resilience, self-awareness, and emotional intelligence. Lucky Letter is recommended by experts, educators, and families, and has reached homes, kindergartens, and schools not only in Germany but internationally.
Products & Services
- Lucky Letter Year Package (12 monthly letters and materials)
- Starter package with plush mascot and introductory story
- Monthly adventure letters for children
- Postcards for coloring and sending
- Detective of Happiness cards
- 30-day Happiness Training sheets
- Audio story and theme song
- Resources for educators and therapists
- Gift packages for parents, grandparents, godparents, and companies
- Lucky Angel donation program
Use Cases & Case Studies
- Used in kindergartens and schools for emotional learning
- Applied by therapists to help children find words for feelings and boost resilience
- Employed by families as a monthly ritual to foster connection and communication
Partnerships & Collaborations
- Toni Kroos Foundation (Toni Kroos Stiftung): Lucky Letter as a gift for families
Awards & Recognition
- Finalist designation (shown visually, unclear precise award)