PoS-Optimizer - Spatially Delimited System for Passive and Automated Capture, Analysis and Storage of Customer Behavior Data as well as Real-Time Intervention in the Purchase Process at the Point of Sale

Simple SummaryContent extracted from patent full text and abstract with AI.

This patent describes a spatially defined system for the passive and automated collection, analysis, and storage of anonymous customer behavior data at the point of sale (PoS). The system uses various input devices (such as motion sensors, cameras, and RFID/NFC readers) and output devices (like monitors, printers, and speakers) to gather and analyze customer interactions in real time. It can also intervene during the purchasing process by providing targeted advertising, pricing, or product information to influence buying decisions and improve customer satisfaction.

Use CasesContent extracted from patent full text and abstract with AI.

• Supermarkets can use the system to analyze customer movement and product interest, optimizing product placement and promotions.
• Retail stores can provide personalized offers and information to customers in real time based on their behaviors.
• Shopping malls can deploy the system for visitor analytics and targeted digital advertising.
• Museums and exhibitions can use the system to understand visitor flow and tailor information on displays.
• Airports and transit hubs can optimize flow and offer services based on observed passenger behaviors.

BenefitsContent extracted from patent full text and abstract with AI.

• Enables businesses to passively collect detailed customer behavior insights without requiring active participation.
• Real-time intervention helps increase sales and customer satisfaction by providing timely information or offers.
• Supports anonymized data collection, protecting customer privacy.
• Helps detect and prevent potential customer dissatisfaction.
• Automates data collection and analysis, reducing the need for manual observations and labor.
• Allows integration with modern technologies like RFID, NFC, and Bluetooth for enhanced customer interaction.

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Inventors & Applicants

Patent Abstract

The basic embodiment of the present disclosure relates generally to a spatially defined system for passive and automated collection, analysis and storage of anonymous customer behavior data and intervention in the customer's purchasing process at the point of sale in real time, with the objective of influencing the purchasing decision in order to increase customer satisfaction in particular or to avert impending customer dissatisfaction. The system consists of a basic framework (1), which is equipped with additional hardware. This hardware includes input and output devices (2). The input devices include at least one motion sensor (7a), at least one camera (7b) and at least one tag reader (e.g. RFID, NFC, Bluetooth) (3a). The output devices include at least one monitor (10a), at least one printer (11) and at least one loudspeaker (6a). The input devices enable collection of behavioral data of a customer who is in front of the system without the customer having to actively interact. Furthermore, automated access to individual master and process data of the customer can be enabled by radio transmitters and receivers (e.g. beacon) (7c) attached to the system, provided the customer uses the corresponding technology. This data is evaluated, stored and used by a computer system (8) to intervene in the purchasing process via the output devices by providing advertising, price or product-related information. A further embodiment of the disclosure takes into account interaction with the customer via radio transmitters/receivers (7c), at least one touchscreen (10b) and at least one microphone (6b).