murmuras
Murmuras is a German startup specializing in AI-enabled smartphone data collection and behavioral analytics for market research, academia, and business.
About
Murmuras is a Bonn-based technology company and University of Bonn spin-off, specializing in the GDPR-compliant collection and analysis of real-world smartphone usage and behavioral data. Their AI-backed passive metering technology enables businesses, market researchers, and academic partners to gain deep insights into consumer habits, app usage, online shopping, ad exposure, mobility patterns, and more. Murmuras offers an end-to-end platform for data collection (via proprietary app and wearables) and advanced analytics, supporting custom questionnaires and smart surveys. With a focus on privacy, all servers and data are hosted in Germany. Murmuras has built on its academic roots and the established Menthal project (>700,000 users) to deliver robust, scalable, and customizable solutions for both research and industry clients.
Products & Services
- AI-backed passive metering technology for mobile devices
- Mobile behavior analytics platform
- Retail market intelligence dashboards
- In-app ad performance analytics for social media
- Digital shopper journey analytics
- Web and search usage analytics
- Smart survey delivery (context-triggered)
- Custom behavioral data collection for research
- Mobility and location-based behavior analytics
- White-labeling and custom technical solutions
- Academic research data solutions
- Consumer panels and insights dashboards
Use Cases & Case Studies
- Retail market intelligence and competitive coupon analysis
- Social media ad and campaign performance analytics
- Academic research on smartphone use and digital behavior
- Mobility and public transport optimization (BMVI project)
- Digital health and stress monitoring (SANEPHONE project)
- Fake news detection in social apps (DeFaktS project)
- Consumer shopping and product browsing analytics
- Sleep and wellbeing behavioral studies
- COVID-related app and mobility behavior analysis
Partnerships & Collaborations
- Statista (partnership for smartphone and app behavior statistics)
- OMG (advertising effectiveness measurement in social media)
- Ferrero (app usage and retail app campaign efficiency)
- dm (digital consumer journeys and retail market intelligence)
- University of Bonn (origin and ongoing collaborations)
- University of Marburg (DeFaktS project: fake news detection)
- FZI Forschungszentrum Informatik Karlsruhe (DeFaktS project)
- Bilendi, Horizoom, Trend Research (consumer panels)
- BMVI (German Ministry of Transport, public transport analytics)
- EHI Foundation and GS1 Germany (award sponsors)
Awards & Recognition
- 2024 Science Award (EHI Foundation and GS1 Germany, Best Startup)
- Innovation Prize Germany 2020
- Digital Innovation Prize 2020
Contact Information
Certifications & Compliance
- GDPR (DSGVO) compliant
- Data privacy concept by specialized IT lawyers (Meyer-Köring, Bonn)
- Servers hosted in Germany
- Approved by several university ethics and data security boards